My SEO history

Search Engine Optimization (SEO) has been a hobby of mine.  I was pretty good at it.  Good enough that I got swatted by Google’s protocol change – code name Panda

• Plastic Surgery SEO Sins I’m guilty of.  Hopefully confessions to almighty Google helps.

FREE SEO TOOLS

• http://smallseotools.com/keyword-position/ – my favorite tool!  You do have to find the “Check Position” button mixed in the middle of the ads.  It tells you your position on the search results!  See below, it’s part of a website with a suite of tools.
• http://www.metatags.org/ – might be a bit out dated but still a useful tool – click on Free Website Analyzer: http://analyzer.metatags.org/.  Tells you about Tags ie. Title (not really a tag), Description, Keywords, Robots, Author.  But it tells you how many urls you have linked to it and most cool: it tell you page load time (this is a user experience variable that is now used in SEO)
  
• http://www.smallseotools.com  – my favorite here is keyword position (you can see what position you have in a search result based on key search phrases).  It also has a page rank checker.  This is a slightly tricky site in that you might click on the ads by accident.  There’s enough here to keep on happy for awhile in SEO, including: Ping Tool (to notify search engines of changes to a website).  I tried the Reverse IP Domain checker, and it didn’t seem to work today.  The backlink checker is a bit awkward to use because you only see 10 backlinks at a time.  For example a page such as one of mine has 1820 backlinks.  There is a page rank checker here and it claims to have the ability to find fake page ranks, but I didn’t find this to be useful to me at this point, and can’t figure out whether it’s faking me out about the fakeness.
• http://www.prchecker.info – I’ve used this for awhile to check Google Page Ranks
• http://www.backlinkwatch.com/ – I’ve also used this free seo tool for awhile to check back links to a particular page.
• http://www.google.com typing in “site:http://www.whatever.com” – gives you a list of indexed websites of a page.  This is a very important tool for me – especially to see if a page that I made had been indexed or not.
• http://www.ismyblogworking.com – it gives you some information regarding load time and most importantly it reports any CMS editor that you are using.  This way you can see if it is wordpress, drupal, joomla, symphony, squarespace, etc.
• Google Rich Snippet testing tool – get that picture next to your Google search.

There are more tools that use, but these are the best ones on my list so far.

My stuff

My page (www.SurgeryToday.com) load time: not too bad:  6.4 seconds

My SEO.  But my attempts have been spotty.  I’ve learned a whole bunch of things in the process, and will hopefully be implementing more of what I learned.  Much of this takes a good chuck of time which I’m not entirely willing to do.  But I do enjoy doing it myself, so I’m also not willing to farm out the SEO process.

My main personal activities in my medical practice is Botox and Acupuncture, so I mainly focused on these.  I’ve briefly touched Dr. Wu’s practice but perhaps it will be more of a project for the next few months.

How’s this educational for a doctor?

I think all doctors should understand the basics of the internet. When I was in high school, I felt that doctors should know how to type well. When I was in college, I felt that all doctors should be able to make web pages. When I was in medical school, I had no thoughts. When I was in Surgery Residency, I thought bad thoughts. Then when I realized there was life after Surgery Residency, I thought that doctors should understand SEO (Search Engine Optimization). This allows us to share information responsibly and effectively. For me at Surgical Artistry, my world is General Surgery, Plastic Surgery, Acupuncture, Skin Care, Botox, Juvederm, Fillers, Latisse, Veins, and Lasers.