Category Archives: Breast Augmentation

The main door for Surgical Artistry – Modesto Plastic Surgery

The main entrance is Door “C”

There are quite a few doors in this building and I know there has been some mild confusion.  But I thought I’d take this picture to help out a little.  Our address is 2336 Sylvan Ave. Suite C, Modesto, CA 95355.

Here’s the picture as the entrance to our Plastic Surgery office (acupuncture, veins, Botox too!).  So this is our main entrance, and our main webpage is

Modesto Plastic Surgery Office Entrance

Welcome to our Modesto Plastic Surgery Office!

New Silicone Gel Breast Implant Approved by the FDA

Mentor’s Memory Shape Breast Implant

Date: June 13, 2013

  • FDA announced it’s approval on June 14, 2013
  • These are manufactured in the USA by Mentor Worldwide LLC
  • It is called the Memory Shape breast implant
  • More silicone cross linking
  • Firmer
  • FDA approved for women at least 22 years old for breast augmentation
  • For Breast reconstruction it would be for any age.
  • Post approval studies are pending for Mentor.
  • Teardrop shaped breast implants

With this breast implant approved there are now five FDA approved silicone gels implants manufactured by Allergan, Sientra, and Mentor.

From the Mentor website

  • The implant features SILTEX (R) Texture, a gentle imprinting of the surface to keep the breast implants in place.
  • Thinner on top of the implant and thicker on the bottom, creating the tear drop shape in this breast implant.

Other breast implant webpages


Consider a breast augmentation consultation with Dr. Tammy Wu. (209) 551-1888
(209) 551-1888, Modesto, CA

Day 1 Vegas Cosmetic Surgery 2013

First official day of the Vegas Cosmetic Surgery and Aesthetic Dermatology Conference 2013

I particularly got a lot great ideas and info regarding Botox and Fillers (Juvederm).  I was very interested in the way they treated complications.

I also attended sessions that talked about social media, habits of very successful cosmetic practices, blogging, reviews, thank you notes, patient surveys, and the usage of YouTube videos.  I hope to act on much of this.  It was almost info overload.  And this was only day 1.

Plastic Surgery Related Booths we visited

  • Operative headlamp company – about $800 for a head lamp.  3 hour-4 hour battery life. LED bulb!
  • Zein Obagi.  Looked at the differences between Zein Obagi and Obagi
  • Touch MD – incredible stuff indeed.  Touch MD is a technological way to visually share the plastic surgical consultation with the patient.  There’s a program component which resides on the computer and then there’s a “cloud” component where the data resides.  The data can be accessed from many other devices and webpages via secure methods.  This is a great addition to EMR.  And perhaps would be a great addition to our plastic surgical practice in Modesto, CA.  They said that currently they don’t have any doctors in Modesto, CA who have Touch MD.  It also has a back end for picture management.

We were originally going to see a show, but instead we talked with the guys at Touch MD.

TiZO3 and Lip Balm

We found an an amazing Sun Screen for the lips.  It is made by the Fallene company in their Solar Protection Formula line.  TIZO is among one of their products.  Dr. Tammy Wu said that she has been looking for a lip balm that is a physical / mineral based for awhile.  We just found the LipTect product at the Vegas Cosmetic Surgery conference.  Along with this, we also found the  TiZO3 sunscreen for the face.  It has Titanium, Iron, and Zinc.  It is Paraben, Oil, PABA and fragrance free.  It is also tinted and is a very water resistant formula.  We will have the LipTect (Lip balm) and TiZO3 sunscreen available for purchase at Surgical Artistry, Modesto, CA.  Dr. Calvin Lee (me) takes credit for introducing Dr. Tammy Wu to the booth, and Dr. Wu made the decision to make an opening order!  One more reason for this – it would be an great product to protect a lip augmentation investment.

FaceBook rejects Plastic Surgery Advertisement


Conflict with Plastic surgery and FaceBook Ads

See update below.

It’s understandable that FaceBook has a diverse audience.  I just wanted to post this to help others who are considering advertisements with FaceBook.

I am very thankful that FaceBook has given us tools to promote our practice, but when it has come to advertisements, it has been a bit difficult when it comes to promoting Breast Augmentation.

I think perhaps wording could be adjusted in a way that it doesn’t offend FaceBook.  I’m in the process of adjusting the ads.  I’ve tried about 4 different ads on FaceBook, and they have been rejected.  All of them have had the word “breast” in it.  I tried to remove the word “augmentation” however that didn’t help.

What we wanted to advertise was a free informational session with those who are interested in breast augmentation.   Perhaps this is a strange concept.  We’re not entirely sure because we’ve not done this yet.

FaceBook took a long time to approve the plastic surgery ads which had the word “breast” in it.

In the past when I advertised things like Latisse, the ads were approved within perhaps a few hours.  But I thought something was strange when the breast augmentation advertisements for Plastic Surgeon, Dr. Tammy Wu in Modesto, CA was taking over 48 hours.  On about the third day we were notified that the ads had not been approved.

Here’s a picture of what it looks like when your plastic surgery advertisement is rejected by FaceBook:

facebook rejects plastic surgery

Disapproved: “Your ad wasn’t approved because it violates Facebook’s Ad Guidelines by advertising adult products or services, including toys, videos, or sexual enhancement products.”

In the past I’ve had rejection of ads before for plastic surgery, but when I’ve written an email to the contact us section in the help files, they would review the ads and then release them, but sometimes that would take a few more days later.  I don’t have that luxury this time.  But I also think that this wasn’t a mistake on FaceBook’s part, this may be part of a ban against “Breast Augmentation” advertisements.

Your ad wasn’t approved because it violates Facebook’s Ad Guidelines by advertising adult products or services, including toys, videos, or sexual enhancement products.”

It’s unfortunate in my opinion, as we see Breast Augmentation as a medical and surgical procedure, not something that is as they had quoted as the reasons for the rejection of my plastic surgery / breast augmentation info session advertisements.

I’m writing this to let other plastic surgeons and advertisers who work for the plastic surgeons know that this is a potential roadblock from FaceBook, but perhaps choosing different words may help.

Meanwhile, I’ll also contact FaceBook, to see if I can learn more about the situation and explain to them our situation and see if they feel any differently.  I’d like to be hopeful that FaceBook doesn’t purposely block plastic surgeons and their plastic surgery advertisements.  I’ll also find out if this is something new or in response to some sort of religious/public requests that FaceBook is trying to appease.  I totally understand that it isn’t easy to please everybody in this world.

Stay tuned as I write them back for an explanation – although it will most likely be too late for our Breast Augmentation Info Sessions with Dr. Tammy Wu.  There is much for us to learn about the massive world called FaceBook.


Update:  I got one of the ads approved a day after

A day after I wrote the above blog.  I finally got one of the ads approved, but I took the words Breast and Augmentation off of the copy of the advertisement, but I didn’t change the landing page which was a facebook event advertising our Breast Augmentation Open House event.

approved ad

approved ad actual

At this point, I’m still waiting for FaceBook to respond to my emails regarding my previous ad.  Perhaps plastic surgeons need to avoid the words “Breast Augmentation” on their ads from this point on?


I got a response back in 1 day from FaceBook.  They didn’t exactly talk about the ads which I did specify over age 21.  But I suspect it has something to do with a filter that screened out the word “Breast”.  But there are some good points in this email about changing the status of a FaceBook Page (ie. our Surgical Artistry Page on FaceBook).  I’m making these changes and I think this will work:

Hi Calvin,

Thanks for writing in. Your ad was rejected because it violates the targeting policies of the Ad Guidelines. Ads for acceptable adult products (ex: cosmetic surgery and family planning) must be targeted to people 18 years or older.

While you can’t edit the targeting for an existing Promoted Post, please create a new targeting-compliant post, and share it on your Page to reach your fans and their friends. To target your posts appropriately, I suggest you gate your post first, and then run the promoted posts. To limit or target your posts, make sure your Page has post privacy gating turned on:
– At the top of your Page, click Edit Page
– Select Manage Permissions
– Check the box next to Post privacy gating
– Click Save Changes

After this, you will be able to see the option of targeting in your box to try messages. To add targeting:

– Before you publish your post, click the target in the sharing tool.
– Click Add Targeting and choose one or more of these filters: Gender, Relationship Status, Education, Interested In, Age, Location, and Language.
– Click the options on the right side to choose who you want to target your post to. For example, when targeting by gender, Male is automatically selected. Click ‘Male’ and select ‘Female’ to target your post to women’s news feeds instead.
– When you’re done adding filters, click Post.


Risk Operations

Further Update 7/28/13 – more difficulties for Botox advertising

I tried to follow the directions and advertise a BOTOX event.  However, that Boosted post got rejected again.  I’m sending another email to FaceBook to see if they can help me.  My overall conclusion is that it isn’t really easy to advertise on FaceBook with Plastic Surgery Ads, even with some expert help from Alan (see above).  But perhaps there are other problems.  I have noticed that there are other methods of getting to the targeting features on these ads.

Join our Surgical Artistry Page on FaceBook.


Modesto Breast Augmentation Informational Session with Dr. Tammy Wu

Cosmetic Breast Surgery Open House at Surgical Artistry

Saturday, June 1, 2013. (this event has passed, but if you are interested in more events like this with us in the future, feel free to let us know).  Of course you can still have a private breast enhancement surgery consultation with Dr. Tammy Wu.

Small group discussions relating to Breast Enhancement with Dr. Tammy Wu – which includes Breast Augmentation and Breast Lift. Get some expert information and meet Dr. Tammy Wu in person. This is an introduction to a formal one-on-one consultation with Dr. Tammy Wu which may be scheduled for a future date.

Come anytime between 9am-12pm on Saturday, June 1, 2013.  We’ll have free food and prizes. Free informal small group meetings with Dr. Wu at 9am, 10am and 11am (pick the time that works for you). Existing patients – feel free… to come and bring friends and of course enter the free drawing for 8 winners:The 8 winners will get to choose: a box of 3ml Latisse (normally $89 at Surgical Artistry – retails for $120) or 20U of Botox (normally worth $234 at Surgical Artistry). Entry rules: You just have to stop by long enough to fill out a drawing form. (ie. 5 minutes or less! – no need to be present to win, but if you want to stay for the mini-lectures, they start at 9am, 10am and 11am).Reservations are not needed but, we would love to prepare in advance regarding how many people are coming so if you can, please call us to let us know that you are coming (209) 551-1888.

Dr. Tammy Wu is a board certified Plastic Surgeon who graduated top of her Ivy League medical school – Brown University. She was given the award for the #1 graduating female medical student. She has been in practice in Modesto, CA for 10 years. Her husband is Dr. Calvin Lee, a board certified General Surgeon who specializes in Botox, Fillers (Juvederm), Veins, and Acupuncture and he will also be at the informal informational session to provide any information regarding his areas of experience.

Our office is 2336 Sylvan Ave. Suite C, Modesto, CA 95355. Our main webpage is (209) 551-1888.

Visit the FaceBook Events page:


Update on the Cosmetic Breast Augmentation and Lift Event

  • About 40-50 people came.
  • The event was staffed and sponsored by Mentor, makers of breast implants.
  • 9 people signed up for consultation
  • 8 winners got chosen for Latisse/Botox.